How We Do It

Assess. Plan. Implement.

A Detailed Process


An assessment plan that includes working with leadership to align the program with company objectives as well as working with employees to identify meaningful rewards.


A key to ensuring success is gaining full company buy-in to the program. We’ll set goals, determine recognition frequencies and make sure everyone is onboard.


We will execute the rollout, explain the program to the entire company and launch the online portal. Then we’ll monitor the activity to be sure we stay on target.

NBw Sponsors Racing Teamwork


Nothing tests the metal of a team more than the intense action of a GS Class race, where teamwork often provides the difference between victory and second place. That's why trailblazing owner Mike Hall and his American Wheelman team with their Ford Mustang GT4 Car Number 42, embodies the core values of New Breed w.

Mike believes and lives by the creed that every member of the team has to be totally in sync for it to succeed and that each teammate is appreciated, respected, recognized and rewarded for their efforts. And that includes the transport drivers that handle the car when it's not on the track and the crew cooks who fuel the team throughout the tour to sustain peak performance. New Breed w is proud to join the American Wheelman race team as a sponsor along with Ford Performance, Roush Performance. Coliseum Media, Forgeline, Dub Magazine and Red Dwarf Studios in supporting Mike's pursuit of building a world-class race team

And we couldn't have been more excited to join everyone at the Mid-Ohio Sports Car Course on May 15th for American Wheelman's track debut at the IMSA Michelin Pilot Challenge.


Watch the video: 

Brian Byrd on WE:ED

Watch and listen while Brian Byrd talk about the origins of New Breed w and shares his understanding and insights about the work environment, employee relations and his enthusiasm for helping companies improve productivity and performance.


Watch the Video:

Brian Byrd on Crimson Connect

Brian Byrd speaks to Harvard Students about Leadership, Entrepreneurship and Careers. Brian touches on the importance of assessing the culture of a prospective employer to determine if it is a good fit to maximize your potential.


A Case Study: Pioneer Financial

A client-focused wealth management firm with an award-winning, certified financial leadership team was looking to reduce a high turnover rate among client-facing managers and partners. Read how New Breed w changed the culture and helped produce a 3,906% ROI.


Download study

"The insights New Breed w brings to the table took me about 10-15 years working at a senior management level to realize."

TASSO KOKEN CEO Brookstone Airport Stores (formerly Senior Vice President at Best Buy)